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Yorkshire Construction Group

 

Creating an brand with solid foundations

Yorkshire Construction Group was formed in 1986 and has grown to become a well-established, successful building and construction services company with a proven track record for delivering award winning projects for an international portfolio of developers, public sector clients and blue chip companies.

I worked with the group to implement a new brand identity.

 
 
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Wanting to create a logo which represented the company and the work they create. I used the idea of ‘construction’ to form a logomark which has a strong and secure presence.

 
 
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The logomark became part of an overall flexible graphic container system which shows a sense of scale and progression, much like the process of construction projects.

 
 
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The logomark is also flexible in application and can be used as a framing device or graphic language.