Raising awareness an establishing Amazon Fresh
Amazon Fresh, is the grocery brand of Amazon, with Amazon Fresh a user can buy their weekly shop as effortless as it is to purchase a product off Amazon. Wanting to compete with more established UK supermarkets, I was part of a team which operated as Amazon Fresh’s official creative partner.
My roles within the team were:
Leading creative and establishing both static and video templates which adhered to Amazon Fresh’s brand guidelines
Working with other members of the creative team and assigning roles within the project, as well as quality controlling output
Working with the Paid Social and Demand Generation teams in regards to handover of assets
Working with data to evolve the designs and increase conversion rate
Briefing in writers across 3 languages in regards to what content needed wrote
Examples of Amazon Fresh mid-funnels static adverts
Examples of Amazon Fresh mid-funnels video adverts
Designs catering to seasonal styles/joint promotions
Storyboarding of a motion advert to be used with a Reel/Story setting
Spanish and Italian creative
Examples of innovating the creative, hypnosis A/B testing and the implementation of AI eye tracking software used to inform and understand how to increase conversion