Launching a new product through a multimedia awareness campaign
Brooklyn Brewery were preparing to introduce their new Pilsner in the UK. They planned to host pub crawls in 12 UK cities to promote the product and offer attendees a chance to win a trip to Brooklyn.
Within this project, I oversaw:
Wireframing and mapping out userflows
Creation of landing page for mobile sign-up
Creative lead for social media assets
Email design for sign-up confirmation and reminders
Creation of landing page for competition sign-up
Poster design for competition
A selection of screenshots from the initial landing page, promoted via social media prompting people to sign up for the event
Quick user journey and mapping session to get a better understanding user behavior, preferences, and interactions allowing us to create a more seamless and intuitive experience.
The 3 intended phases of the user journey for event sign up:
Find your nearest (or preferred) city
Sign up for a reminder
Validation and prompt
Example of mid-funnel adverts created for the campaign
Email designs (Brand font having to be substituted for default font to for compatibility across all email providers)
Competition entry, on the day of the event participants could enter a competition via QR code to win a trip to Brooklyn. Above is the example of the posters I designed along with the competition entry form.