Defining each card for American Express
American Express sought to bolster the visibility of four specific accounts through mid-funnel marketing initiatives.
In this project, I was tasked with:
Establishing internal procedures
Being a creative lead within the production team
Quality checking assets
Sourcing imagery/videos aligning to user persona’s
Editing footage to be used in adverts
Example of adverts created across the four accounts showcasing the range of messaging and visuals tailored for each
User personas, to help direct creative
Examples of video ads
Refining internal process and creating naming conventions to standardise templating
Examples of image sourcing base don user personas and internal discussion